Subaru

Capitol Subaru of Salem

3235 Cherry Ave Ne ,
Directions Salem, OR 97301

  • Sales: (888) 698-1973
  • Service: (877) 389-3679
  • Parts: (888) 698-4072

Your Way on the Parkway!

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What is the Subaru Love Promise?

The Subaru Love Promise is just that. A promise. It is a promise to do right by our community by partnering with nonprofit education, health, community, environment, and animal organizations - to set Subaru apart through our deeds and the deeds of our partners. To be unlike any other car company by doing what is right and good, just for the sake of doing it.

The Love Promise starts with Subaru of America

We at Subaru of America stay true to the Love Promise by partnering with a wide variety of nonprofits and charities. In addition to these partnerships, every year Subaru, our owners, and our retailers join hands in the "Share the Love" event, giving back to charities across the country. Over the past 20 years, Subaru of America has donated over 50 million dollars to causes we care about, and logged over 28,000 volunteer hours.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of its people.

The charities' varying focuses and passions include:

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Pets

Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.

Environment

Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.

Education

It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts

Community

In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.

Health

We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Capitol Subaru of Salem dedicated locally to the Love Promise?

At Capitol Subaru, our Love Promise to the Salem area can be in seen in various partnerships with local charities and nonprofits. We're grateful for the opportunity, not only to be a part of the Salem community, but to serve it as well.

Willamette Humane Society
Eco-friendly technology, Straub Enviornmental Center
SMART, Salem-Keizer Education, Salem New Car Dealership Assoc, Soroptimists
United Way of Marion/Polk Co
American Heart Association, Marion/Polk Medical Society, Med Assist, Salem Health Organization, West Valley Hospital

Subaru Love Promise Heart

Love Promise Stories from Capitol Subaru of Salem

Sharing the love again in 2017  –  Susan C

Share the Love Shared Again in 2017 The animals awaiting a new home at Willamette Humane Society wish to thank all those who made this year’s Subaru Share the Love campaign gift possible. They invited Gandolph to be their spokescat: “I was near death and only survived because of the gentle hands of kind people who helped me heal and find a perfect home. That’s what the Share the Love gift did for me. When I heard that Willamette Humane Society received a whopping $55,500 from the 3rd year of this partnership, I got excited about what this gift will do for other animals. So many animals are just like me. They need medical treatment and time to heal. What happened to me isn’t so unusual. Abandoned, I was hungry to the point of starvation, full of bugs, and injured to where I couldn’t use my hind legs. I lived only because someone stopped for me and brought me to a place that could heal me. These people made such a big deal about how I allowed them to poke and prod me. I knew I was on my 9th life. How else could I express my gratitude? I let them do whatever they had to do. Every person became my friend and because of that I got better every day.” ~Gandolph With support from the Subaru Love Promise, more promises can be made to animals like Gandolph. The ability to rehabilitate a cat near death and then find a loving home is the kind of promise these financial resources make possible. We Love Subaru of America and Capitol Subaru and are Very Grateful!


Bike Give-Away Promotes Reading For Students  –  Sara C

Bike Give-Away Promotes Reading For Students

At Scott Elementary School, reading is fundamental to all learning! With 640 students, half of which speak another language other than English, learning to read in English is a top priority. Capitol Subaru has enabled us to motivate students to extend their reading outside of the school day with an at-home reading incentive program, Books for Bikes. All students who read at home and record their minutes on a grade level reading log, are entered into a monthly drawing for a brand new bicycle and helmet! Two students are awarded a bike once a month at an all-school assembly. This bicycle give-away inspires students to Want to read on their own and we are so thrilled that this incentive has been provided by Capitol Subaru. It gives our students a real boost in confidence and their internal motivation! The Books for Bikes program has made a tremendous difference in motivating Scott students to use reading logs and voluntarily read at home. We are excited to report that we are seeing growth in our reading scores, and in the excitement for reading! Capitol Subaru is a big part of this improvement in reading. When a community business like Capitol Subaru reaches out and directly supports our children, It sends a strong message that reading is important and valued. We Love Capitol Subaru! We are grateful for your support! Sara Casebeer Principal Scott Elementary School


Capitol Subaru Bike Give-Away Promotes Reading  –  Sara C

At Scott Elementary School, reading is fundamental to all learning! With 640 students, half of which speak another language other than English, learning to read in English is a top priority. Capitol Subaru has enabled us to motivate students to extend their reading outside of the school day with an at-home reading incentive program, Books for Bikes. All students who read at home and record their minutes on a grade level reading log, are entered into a monthly drawing for a brand new bicycle and helmet! Two students are awarded a bike once a month at an all-school assembly. This bicycle give-away inspires students to Want to read on their own and we are so thrilled that this incentive has been provided by Capitol Subaru. It gives our students a real boost in confidence and their internal motivation! This Books for Bikes program has made a tremendous difference in motivating Scott students to use reading logs and voluntarily read at home. We are excited to report that we are seeing growth in our reading scores, and in the excitement for reading! Capitol Subaru is a big part of this improvement in reading. When a community business like Capitol Subaru reaches out and directly supports our children, It sends a strong message that reading is important and valued. We Love Capitol Subaru! We are grateful for your support! Sara Casebeer Principal Scott Elementary School


Mutts on the Mile  –  Brian S

Our 2nd annual Mutts on the Mile was a huge success with nearly 80 dogs and 100 humans attending. "We are very proud to be such a big partner of the Willamette Human Society" said Carrie Casebeer Marketing Director. Susan Carey from the Willamette Humane Society said " we couldn't do all the things we are able to do without the continued support from Capitol Subaru", and Capitol Subaru definitely loves pets!!


Mutts on the Capitol Subaru Mile  –  Meredith K

Mutts on the Capitol Subaru Mile

Dogs, dogs, everywhere! Capitol Subaru opened its doors so the community could take their dogs to a party! Set up with music, give-aways, and refreshments, 75 people and nearly as many pups walked Mutts on the Mile. Everyone enjoyed the atmosphere and seeing all the dogs. It's yet another way Capitol Subaru engages the supporters of WHS while raising money for the dogs and cats in the community. Thank you, Capitol Subaru!


Capitol Subaru Walks the Walk  –  Meredith K

Capitol Subaru Walks the Walk

Each year hundreds of dogs and their people pound the pavement to raise money for Willamette Humane Society. And each year Capitol Subaru is right alongside them sponsoring WillaMutt Strut, our 5K and 1K Dog Walk. Watching so many people in one place enjoy their dogs can really make a heart sing. Pet parents pick up bandannas for their dogs, run and walk with them, hold them, and play silly games. All the while, the dogs are having the best time making tons of new friends. Capitol Subaru's commitment to Salem's pets means events, like the Strut, continue to bring a community together; to allow people to support a cause near and dear to their heart with their furry friends. And the support rolls back to the pets in the shelter who need food, shelter, and care until their own pet parent comes along. Thank you, Capitol Subaru, for walking the walk….Dog tested. Dog approved.


Share the Love Saves Pet Lives - Susan C.  –  Susan C

Share the Love Saves Pet Lives - Susan C.

For the past eight years, Subaru of America’s Share the Love Campaign has donated $250 to one of four national charities for every new car purchased or leased during the holidays. More recently, they allowed individual dealers to designate a hometown charity. Willamette Humane Society was proud to be chosen by Capitol Subaru as the home town charity for 2014 and 2015. We were doubly delighted when the majority of local new car buyers chose to support their animal shelter by designating Willamette Humane Society as their charity of choice. Their support - $33,056 in 2014 and $40,000 in 2015 – made it possible for hundreds of animals to receive high quality care and find a new home. One of them was a dog named Jax. An eight month old puppy, Jax was so overcome with fear he had to learn the world wasn’t dangerous and threatening. Jax was with us for six months while a dedicated team of volunteers (Team Jax) carried out a training plan designed to help him overcome his disabling fear and relax. Thanks to Capitol Subaru, Subaru of America, and our community of supporters for making the story of Jax possible.


Gardeners come together at Capitol Subaru  –  Jeff G

Gardeners come together at Capitol Subaru

Subaru loves gardening! Capitol Subaru has partnered with Garden Time TV to sponsor the 3rd annual Subaru Garden Dayz event. Hundreds of gardeners braved the cool wet weather to enjoy a day filled with spring gardening excitement. They were greeted by 8 different garden vendors with booths full of plants, tools and garden art. Capitol Subaru greeted everyone with free plants, sunflower seeds and complimentary smoothies and hotdogs. The Willamette Humane Society was also on hand to educate everyone on responsible pet ownership. Hosts of the local Garden Time TV show, William McClenathan and Judy Alleruzzo, were on hand to greet visitors and answer gardening questions. They gave away $25 Portland Nursery gift cards every half hour to lucky guests while Capitol had drawings for a $50 Drake's 7 Dees gift card and a $100 Al's Garden Center gift card. Capitol Subaru has been a long time supporter of gardening groups and the Capitol Subaru Garden Dayz event is just another example of that commitment.


Capitol Subaru is Earth-Friendly!  –  Catherine A

Capitol Subaru is Earth-Friendly!

My name is Catherine and I work for the Straub Environmental Center. Each year, we help thousands of people connect with nature through classes, field trips and presentations. At Capitol Subaru's recent Eco de Mayo event I was reminded why I love Subaru: This company understands that buying a car is one way we vote with our dollars and buying a Subaru is a vote for the environment. Eco de Mayo brought together wonderful nonprofit organizations, eco-friendly businesses and environmental educators for a laid-back yet enriching afternoon of camaraderie, networking and information about how each of us can experience the natural world while caring for our planet. Kudos to Capitol Subaru for taking the lead in inspiring all of us to be kind to nature!


WillaMutt Strut  –  Brian S

WillaMutt Strut

Capitol Subaru was proud to once again sponsor the WillaMutt Strut 5 k walk event for the Willamette Humane Society. This event is a fundraiser for the Humane Society and gets people and their pets out for a nice walk/jog in downtown Salem. We are very proud of our relationship with the Willamette Humane Society and love these type of events!


April 21, 2016: Subaru promoting butterfly habitat  –  Michael B

April 21, 2016: Subaru promoting butterfly habitat

Salem Audubon promoting Willamette Valley habitats. Joining forces was only natural. Once more Capitol Subaru's hospitality was enjoyed by local conservationists. A splendid time. Capitol Subaru's beautiful Butterfly Heroes garden showed what can be done in small lots, and conservationists gave options for larger areas. These folks were Joel Geier, hydrogeologist and grassland bird conservationist; Linda Boyer, restoration botanist with local farm Heritage Seedlings; Rebecca McCoun, coordinator for N Santiam Watershed Council; and Jenny Meisel, invasive species & native plant specialist with Marion Soil & Water Conservation District. These experts explained why riparian, grassland, Oregon white oak savanna and woodland habitats are important and the threats they face. Most usefully, they showed how to enhance them. Joel described birds of woodlands, savannas and prairies. Lynda discussed restoration of habitats: grasslands, savannas & woodlands. Rebecca described riparian habitat zones, what makes a functional riparian area, and restoration techniques. Jenny explained how best to use the various invasive weed control measures. Our goal: improve habitat enough to help plants and animals survive and thrive, while working with owners and knowing that the valley has been managed for 10,000 years, since the Kalapuyas. Subaru's dedication to people and environment was the perfect support for this wonderful learning experience.


Capitol Subaru and the Butterfly Heroes Program  –  Brian S

Capitol Subaru and the Butterfly Heroes Program

Over the winter months, monarch butterflies in Mexico begin to make the journey north to the United States in early spring. Soon after they leave Mexico, pairs of monarch's mate. As they reach the southern United States, females will look for available milkweed plants to lay eggs. Monarchs are truly spectacular migrants, because the butterflies know the correct direction to migrate even though they have never made the journey before. They follow an internal "compass" that points them in the right direction each spring and fall. The monarch migration is one of the greatest natural phenomena in the insect world. Here's where Capitol Subaru is here to help. We have partnered with the National Wildlife to help these majestic creatures combat rapidly declining populations in recent years. For the month of April as part of the Subaru Loves the Earth initiative, Capitol Subaru has a butterfly habitat planter on-site. The planter will be full of milkweed to help these beautiful monarchs lay their eggs. Come by and check it out. We will also be giving out milkweed packets to create your own butterfly garden at home!


Student Worker as part of this Family!  –  Cristian F

Student Worker as part of this Family!

My name is Cristian Flores. I am a student worker from the Adult Transition Program (ATP) at Oregon School for the Deaf (OSD). Capitol is our next door neighbor! Charley Engelfried contacted ATP inquiring for a student worker. I volunteered! I am so happy I did because I feel like I am part of this family! I have been working here since December 2015. Everyday I look forward to doing my custodial duties and to high five everyone. They are super friendly! I want to thank Charley, Stevie, Andrea, and Steve H. for being willing to learn American Sign Language (ASL) and sign with me for communication. When school is out in June for the summer- I am hoping to come back in the fall and work year-round. I am also hoping that other students can experience the same work experience in the near future. Thank you for giving me the opportunity to do my work experience here. I LOVE this place!


Captiol Subaru Supports Capitol Pride  –  Pamela T

Captiol Subaru Supports Capitol Pride

Capitol Subaru has been a proud sponsor of Salem's Capitol Pride for many, many years. This annual event would not be possible if not for companies like this. Their commitment to the LGBT community should be recognized because it shows that they value and support everyone in the community and they value diversity in general. Thanks again for your LOVE and support to our event.We look forward to your continued support.


Keeping Pets and Hospice Patients Together  –  Jennifer V

Keeping Pets and Hospice Patients Together

The Capitol Auto Group helps hospice patients and their pets, like Jodie Hedspeth and her Chihuahua Drake and tuxedo cat. After talking to Jodie and her family, the hospice team learned that they had been struggling to cover the cost of veterinary care and specialized food for their beloved pets while she was going through cancer treatments. Through the Pet Peace of Mind Program, Willamette Valley Hospice was able to take both Drake and her tuxedo cat to the veterinarian to be checked out, provide ongoing pet food and even take Drake to the groomer to be cleaned up. Thanks to the support of Capitol Auto Group, the Pet Peace of Mind Program is able to help alleviate the burden of pet ownership for hospice patients like Jodie and their families so they can focus on the companionship that pets provide, not the responsibility they require. Thank you, Capitol Auto Group, for your continual commitment to our organization allowing us to provide the best end of life care possible to the people in our community. For more information about Willamette Valley Hospice's Pet Peace of Mind Program, please call 503.588.3600.


Opening Our Doors To Art  –  Mary Lou Z

Opening Our Doors To Art

Capitol Auto Group literally opened its doors - showroom and cars - to the Oregon Artists Series Foundation (OASF) and Mary Lou Zeek Gallery to highlight the work of local artists in Salem this month. The "Open Our Doors To Art" exhibit featured 10 original pieces of art - and 10 beautiful Capitol cars with stunning reproductions of the art on their doors. This combined effort is intended to build support for OASF's ongoing work to place art in public spaces, and the installation of works at Capitol Subaru is their most innovative in terms of placing works of art on real cars. Capitol Auto is generous in supporting non-profit endeavors that improve the Salem Community. Capitol Subaru location along Salem Parkway presents an opportunity for future placement of sculpture beyond the downtown area. The event spurred conversation about how public art brings identity to Salem, from its edges to its center. OASF and Capitol Subaru believe that public art draws curiosity, adds community pride, and builds interest in Salem for a wide variety of people. Oregon Artists Series Foundation.


E-Recycle Helps Many  –  Brian S

E-Recycle Helps Many

By Subaru of America offering the E-recycle disposal at Capitol Subaru we were able to help a lot of local customers dispose of their E-recycling. It is such a great idea and helpful to our enviornment and our future.


The Birds and the Trees Capitol Subaru, April 22, 2015  –  Nicole R

The Birds and the Trees Capitol Subaru, April 22, 2015

In a unique and beautiful location, Straub Environmental Center and Capitol Subaru hosted an Earth Day lecture about the local Willamette Valley birds and trees. Dr. David Craig spoke about the importance of the Oregon White Oak Tree and its inhabitants. This native tree is precious to the Willamette Valley and he gave an eloquent and ecological understanding to the community about why the remaining trees need to be preserved. He connected us, as people, to the interconnectedness of Nature. He connected us all, to all that is before us, our environment and the struggle we face as development increases. Our beautiful Willamette Valley and its inhabitants, all of them, have great need to be preserved and respected for the greater good of Nature. He gave an honorable call to action and responsibility to the attendees of the lecture to preserve the White Oak in the valley they love so much because it is our home as well. The attendees of this lecture were most of Straub Environmental Center's loyal friends and donors of the Sustainer's Circle; true environmental stewards. The venue of this lecture, Capitol Subaru, was a perfect setting as it is nestled on a unique and fragile ecosystem where the Western Pond Turtle is making a recovery in numbers there due to preservation acts on behalf of the Capitol Auto Group. Capitol Subaru strives to bring environmental awareness and respect as they preserve their community.


Harvest to Table Dinner  –  Krina L

Harvest to Table Dinner

Capitol Subaru of Salem, Oregon hosted the second annual Harvest to Table dinner in October, 2014 to benefit the learning gardens of the Salem-Keizer Education Foundation. October is National Farm to School Month and October 24th is National Food Day and we wanted to celebrate the bounty of Oregon's agriculture and the link to the Salem-Keizer Education Foundation's award winning learning garden program, said Carrie Casebeer of Capitol Auto Group. The Harvest to Table dinner featured ingredients grown and harvested from the Willamette Valley including Roasted Corn Soup, braised short ribs, cheese from Willamette Valley Cheese Company and dessert of pumpkin cheese cake. Chef Daryl Gossack of Loustic Catering created the menu and commented on each course as it was served. Service was provided by South Salem High School culinary arts students. Earlier that day, over 1,200 students participated that morning in the Urban AgFest, held at SKEF's aquaponics greenhouse. There children extracted DNA from strawberries, peddled bicycle blenders to make kale smoothies, and learned how to grow and sustain their own gardens for their own food security. SKEF's learning gardens help students and their families to GROW plants and knowledge, TASTE healthy fruits and vegetables and LEARN about agriculture and healthy living. Capitol Subaru and their commitment to every child, every day helps us feed brains and bellies in Oregon's capitol city.


Youth Sports Camp  –  Scott C

Youth Sports Camp

Youth Sports Camp Thanks to the contributions from Capitol Subaru, we were able to provide a youth sports camp in Salem, OR, this past summer. Our camp's focus is not only on sport training, but also nutrition education and life skills. The contributions also allowed us to offer scholarships to kids who otherwise wouldn't have been able to afford camp. One example was a young man who'd been living in a foster home. The first few days at camp were somewhat rough for him, but by the last day, he was one of the most enthusiastic and helpful campers we had. He was so grateful for the opportunity and said that the camp was his highlight of the summer! We couldn't do what we do without the support of companies like Capitol Subaru, so we thank them for their help and efforts in our mission to provide the best youth sports camp possible.


Partnership helps inspire local children  –  Michelle C

Partnership helps inspire local children

Straub Environmental Center To our dear friends and supporters at Capitol Subaru, With the financial support you provided Straub Environmental Center (SEC) over this past year, we were able to offer environmental education programs to thousands. One of those programs is the Youth Naturalist Summer Day Camp, which gives children the opportunity to engage with nature. In 2013, Raven, a camper with dreams of becoming a scientist one day, experienced her first summer camp with SEC. A year before that, her family fell on hard times. Summer camp gave Raven a chance to discover Oregon with her campmates. She learned first-hand why the beaver dam on the North Santiam River is so important - because it creates a natural filter for the drinking water that goes to her very own faucet! She saw how hard-working bees pollinate flowers in a forest - and learned they do the same with our local crops to make her food! Raven's family couldn't afford to send her to summer camp. Thanks to Capitol Subaru's donations, Raven attended camp on a full scholarship. Children like Raven would never have these opportunities without support from Capitol Subaru. It makes these kids' dreams come true! Michelle Cordova Executive Director, SEC


Capitol Subaru race car drivers educate and give back  –  Rich B

Capitol Subaru race car drivers educate and give back

I couldn't race my 200-mph dragster without Capitol Subaru's generous financial support. But the real winners are the community. We've been able to bring the joy and excitement of racing to them and even conduct fundraisers. When we're not scheduled to race, we display the dragster at local area fairs, benefits, car shows, schools, hospitals, parades, youth events, and even the local pumpkin patch. It's fun and interesting to people of all ages and backgrounds who've seen these exotic race cars on TV but not in real life. We invite them to sit inside the cockpit and have their photo taken, and I also sign autographs and answer any questions they have. But where we really make a difference is in cancer awareness. Each year, the Capitol Racing team is a big part of two car shows that benefit the Children's Cancer Association. This year, our winter show generated enough for us to donate $4,300. We also invite kids with cancer to spend the day with us at the races. Around the same time we acquired the Capitol sponsorship, a boy named Caleb who was only eight years old and had an aggressive form of cancer came to one of our races with his family and had the time of his young life. He got to ride with the crew to pick up the car after a run and got to meet many of the competitors racing that day. Everyone was there for him. The Capitol Subaru team has made a lot of people happy both on and off the track and there's no better way to share the love than through the sport you


Pet Peace of Mind helps all involved  –  Scott C

Pet Peace of Mind helps all involved

The Pet Peace of Mind program provides pet care to those who are no longer able to provide it themselves. Capitol Subaru's support has helped us continue to provide both practical and financial help for hospice patients and their beloved pets, allowing families to focus their time and energy on their loved ones receiving hospice care. Without the support of Capitol Subaru, hospice patients would be left with little recourse to address their pets' needs, leaving them and their pets in very difficult circumstances - some without adequate food, veterinary care, or grooming. Capitol Subaru has truly made an unforgettable mark on our community by supporting hospice patients and their pets. Thank you for your incredible generosity! Pet Peace of Mind Program To volunteer, donate pet items, or provide financial help for veterinary bills, call 503.588.3600.


Happy People, Happy Pets  –  Scott C

Happy People, Happy Pets

Capitol Subaru supported our nonprofit for more than a decade. Our tight relationship elevates the perception of our events and has even helped us recruit other local businesses for sponsorship. Whether it's love at first sight, or love that grows on you, Willamette Humane wants people to fall in love with their new pet. We call it Happy People, Happy Pets. Of course, the tie in with the Subaru product line is a natural, reinforcing the image we wish to portray -- pets as a joyful member of the family. Take Moose, adopted last December. His family just wrote, "Thank you so much for our wonderful boy! He has definitely made life more fun and interesting, and we know he is the perfect dog for us!" Capitol Subaru's financial support goes a long way to making Happy People, Happy Pets successful. We feel great having Subaru and Capitol Subaru as partners. P.S. I love my Forester. So does my dog, Lizzie. Susan Carey WHS Development Director