Capitol Subaru of Salem is honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Capitol Subaru of Salem, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Capitol Subaru of Salem, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Capitol Subaru of Salem dedicated locally to the Love Promise?
At Capitol Subaru, our Love Promise to the Salem area can be in seen in various partnerships with local charities and nonprofits. We're grateful for the opportunity, not only to be a part of the Salem community, but to serve it as well.
Oregon Humane Society- Salem Campus
Eco-friendly technology, Straub Enviornmental Center
SMART, Salem-Keizer Education, Salem New Car Dealership Assoc, Soroptimists
United Way of Marion/Polk Co
American Heart Association, Marion/Polk Medical Society, Med Assist, Salem Health Organization, West Valley Hospital
Love Promise Stories from Capitol Subaru of Salem
Subaru and Capitol Subaru of Salem believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Paws, Pumpkins & Love: Pup-tober Fest Celebrates Pets in Our Community - Raeann G
On October 3, Oregon Humane and Capitol Subaru brought the community together for Pup-tober Fest, a free, dog-friendly celebration of Subaru Loves Pets and the special bond between people and their pets. Held at Capitol Subaru in Salem, the fall-themed event gave families an opportunity to enjoy a morning of fun with their furry friends. From dogs dressed in adorable Halloween costumes to families enjoying the activities together, Pup-tober Fest was filled with wagging tails, smiles, and plenty of opportunities to celebrate the pets who bring so much joy to our lives. Guests enjoyed a variety of free activities throughout the event, including a fall- and Halloween-themed photo booth with an on-site photographer, a paw-print station, a children's coloring station, and free pumpkins for guests. Attendees also received a gift card for a free pup cup along with free giveaways, treats, and drinks. An Oregon Humane dog trainer was also available throughout the event to answer questions and offer guidance to pet parents. This gave attendees an opportunity to connect one-on-one with an Oregon Humane team member and get helpful advice about their dogs. Guests could also shop at Capitol Subaru's Happy Paws Pet Shop while enjoying the festivities. Pup-tober Fest was more than just a fun fall event. It was an opportunity to connect with our community and celebrate the human-animal bond at the heart of Oregon Humane's work. We know that pets are family, and supporting the people and animals in our community is an important part of creating a more humane society. Our partnership with Capitol Subaru through Subaru Loves Pets and the Subaru Love Promise helps make events like this possible. By bringing people and pets together, we can celebrate the joy animals bring to our lives while connecting families with information, resources, and support. We're grateful to everyone who joined us for Pup-tober Fest and helped make the morning such a success. From the families who brought their pups to the team members and volunteers who helped make the event happen, each person played a part in creating a welcoming and joyful celebration. Thank you to Capitol Subaru for partnering with Oregon Humane to celebrate Subaru Loves Pets and to everyone who came out to make October a little more pawsome. We loved seeing our community come together to celebrate the animals we love and we can't wait to do it again!
Capitol Subaru Puts the "Love" in Yappy Yoga + Beer - Raeann G
Capitol Subaru hosted a fun-filled evening of Yappy Yoga + Beer, bringing together local pet lovers and their four-legged friends for a night of yoga, community, tacos, and beer, all in support of Oregon Humane! 56 humans rolled out their yoga mats alongside their pups as Mikki Trowbridge, owner of Yappy Yoga + Beer, led the class. Afterward, everyone gathered for tacos, beer, and plenty of time to connect and celebrate while supporting animals in our community. Through the event, Yoga + Beer® matched the registration fees, bringing their total donation to Oregon Humane to more than $1,000! We're incredibly grateful to Capitol Subaru for hosting this special event and to Mikki Trowbridge and Yappy Yoga + Beer for partnering with us to make it such a fun and meaningful evening. Their commitment to bringing people together for a great cause is a wonderful example of the power of community partnership and the Subaru Love Promise.
Keeping Best Friends Together to the End - Shelley W
Thanks, Capitol Subaru, for more than a decade of generous financial support for the Walk-n-Wag, which raises funds to keep pets and people together during hospice care. With volunteers to help with transport when caregivers need to stay home with their ill loved one, and funds to pay when money is tight, the pets of Willamette Vital Health hospice patients get the care they need, when they need it! Sissy is an older girl who had a fatty tumor that needed removal, and also an expensive dental surgery. Willamette Vital Health stepped in to help! Chichay and Oso are healthy, but too much for their owners to handle in the bathtub or sink. Pet Peace of Mind made arrangements with professional groomers, and a volunteer to chauffeur them to and from their appointments. What a treat! Capitol Subaru helps WVH have the resources to keep best friends together to the end.
Capitol Subaru of Salem grants Daphne's wish to go to Italy! - Fletcher J
Make-A-Wish® Oregon and Capitol Subaru came together on June 22 to celebrate 18-year-old Daphne and her wish to visit Italy. Surrounded by family, friends, and an outpouring of community support, Daphne was the guest of honor at a wish party that transformed the local retailer into an Italian pizzeria. Daphne, who is bravely battling cancer, was stunned as she walked through a cloud of confetti to the sounds of Italian music. Guests welcomed her with cheerful cries of "Ciao!" and "Benvenuta, Daphne!" before surrounding her with hugs and well wishes. From red, white, and green décor to refreshing Italian sodas, every detail was thoughtfully planned with her in mind as she dreamed of the sights, flavors, and experiences that await her in Italy. The surprises continued throughout the afternoon as Daphne was showered with gifts and heartfelt messages from her community. It was a meaningful sendoff for a wish journey that promises unforgettable memories. "Grazie mille" to Capitol Subaru and everyone who helped make this special celebration possible.
Capitol Subaru Cares - Brian S
Capitol Subaru was so happy and proud to once again partner with the Salem Hospital for Subaru Loves to Care. Dealer Alex Casebeer says "this is my favorite Love Promise Pillar, the work that gets done is amazing"! Desi Simeral Capitol Subaru receptionist says "I am a 32 year cancer survivor and was so happy to get to give back with my co-workers from Capitol Subaru today"! What a joy to give back and thanks to SOA for having the foresight to make these events happen. Capitol Subaru a Proud Subaru retailer!
Making a Difference Together: Capitol Subaru and Doggie Dash Salem - Raeann G
Thank you, Capitol Subaru of Salem, for your generous sponsorship and support of Doggie Dash Salem. Your commitment to the Oregon Humane helps provide care, shelter, and second chances for animals in need throughout our community. Because of partners like Capitol Subaru, Doggie Dash Salem continues to bring together hundreds of people and their pets in support of a shared mission: creating a more humane world for animals. We are grateful for your dedication to giving back and for helping make a lasting impact on the lives of pets and the people who love them. Thank you for being a valued community partner and for driving positive change for animals in Oregon.
Oregon Humane Joins Capitol Subaru for a Day of Community & Compassion - Raeann G
Capitol Subaru of Salem's Bauman's Pop-Up Garden Event was a wonderful day filled with community, connection, and plenty of wagging tails! Oregon Humane Society was thrilled to join the event and spend time meeting attendees, sharing information about our mission, and introducing some adorable canine ambassadors, Dale and Wesley, who loved all of the attention (and hotdogs!). We are so grateful to Capitol Subaru of Salem for their continued partnership and commitment to supporting animals in our community through the Subaru Love Promise. Events like these help bring people together while making a positive impact for pets and the people who love them. Thank you to everyone who stopped by our booth, entered our giveaway baskets, and helped make the day so special. We're already looking forward to next year!
Capitol Subaru "Shares the Love" with Oregon Humane Salem Campus with $52,000 Donation - Raeann G
The donation is the result of Subaru's Share the Love event, which ran November 2025 to January 2026. Salem, Ore – Oregon Humane Salem Campus has received a $52,000 donation from Capitol Subaru as part of the annual Share the Love promotion. This is the 12th year that Capitol Subaru of Salem has chosen Oregon Humane as its Hometown Charity of Choice for their Share the Love promotion, which ran November 2025 through January 2026. During the Share the Love promotion, Subaru of America and Capitol Subaru donated $325 for every new Subaru sold. This year's $52,000 gift brings the total Share the Love donations from Capitol Subaru to $600,000 over the 12-year partnership. Additionally, Capitol Subaru supports Oregon Humane Salem Campus through event sponsorship, volunteering, and other onsite activities, and has been a supporter of mid-Valley animal welfare organizations since 1999. "Like Oregon Humane, Capitol Subaru has been serving our community for decades," said Carrie Casebeer, Marketing Director, Capitol Auto Group. "And while our team is committed to supporting many local organizations, Oregon Humane is special to us. We see the impactful work they do for pets and people each day and are proud to support this life-changing work. Also, in case anyone doesn't know, we love dogs here at Subaru! And even cats too!" Funding from Capitol Subaru is critical to helping dogs like Nattie, a 4-year-old husky who was transferred to Oregon Humane Salem Campus from Marion County Dog Services and needed extensive medical care. She is now healthy, happy, and ready for adventure! In 2025, Oregon Humane Salem Campus found homes for 3,430 pets and provided spay/neuter services for 5,660 animals including shelter pets, owned, and community cats. Additionally, 32 percent of Oregon Humane's Law Enforcement work is done in Marion County. "Capitol Subaru is the perfect example of a local business putting their compassion into action," says Jessica Carl, Oregon Humane Chief People Officer & co-Interim CEO. "We are so grateful for their support and ongoing commitment to the pets and people of the mid-Valley."
Capitol Subaru Shares the Love with Oregon Humane! - Raeann G
the Oregon Humane Salem Campus would like to thank Capitol Subaru of Salem for their generous donation of $52,000 as part of their annual Share the Love campaign. The work that we do to support animal welfare in our community wouldn't be possible without you.
Capitol Subaru Employees raise $350,000 for the United Way of the Mid-Willamette Valley - Brian S
Salem's Capitol Subaru employee campaign raised an astounding $350,000 for the United Way of the Mid-Willamette Valley (UWMWV). On April 2nd, Capitol Subaru welcomed Rhonda Wolf, CEO of United Way of the Mid-Willamette Valley and staff, to celebrate this fundraising achievement. The company has raised over $3.1 million for the United Way in the last ten years. This includes $1.3 million in just the last three years alone. "We set a goal to raise $350,000, and we hit it," said Capitol's Marketing Director Carrie Casebeer. "Out of our 448 employees, an impressive 85% participated, with 92 contributing over $1800. At Capitol, we don't just grow a team of exceptional professionals; we foster a culture of giving. When our team gives back, we strengthen our community and shape a more compassionate future for everyone." Alex Casebeer, Dealer Principal of Capitol Subaru, added: "This campaign reflects who we are as a company. Our team doesn't just clock in and out; they show up with heart. I'm inspired daily by the generosity and unity our employees demonstrate. Giving back isn't just a campaign for us. It's part of our DNA." Rhonda Wolf, CEO of the local United Way, added, "This is the largest fundraising campaign conducted by a private company for United Way in Polk, Marion, and Yamhill Counties. Without amazing partners like Capitol, we simply couldn't do the work we do in the community." The 2026 campaign, "28 Days of Love," encouraged employees with the Year of the Horse theme: "Giddy up for Good." Fundraising activities included a obstacle course relay for Love featuring, lassoing a metal bull, cowboy bean eating, horse shoe throwing and Hobby Horse riding all designed to raise campaign dollars in fun and engaging ways
