The 2022 Subaru Love Promise Customer and Community Commitment Award

The 2022 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Capitol Subaru of Salem dedicated locally to the Love Promise?

At Capitol Subaru, our Love Promise to the Salem area can be in seen in various partnerships with local charities and nonprofits. We're grateful for the opportunity, not only to be a part of the Salem community, but to serve it as well.

Willamette Humane Society

Eco-friendly technology, Straub Enviornmental Center

SMART, Salem-Keizer Education, Salem New Car Dealership Assoc, Soroptimists

United Way of Marion/Polk Co

American Heart Association, Marion/Polk Medical Society, Med Assist, Salem Health Organization, West Valley Hospital

Did Capitol Subaru of Salem go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Capitol Subaru of Salem

Subaru and Capitol Subaru of Salem believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Capitol Subaru Loves Learning - Brian S

Capitol Subaru of Salem partnered with to surprise teachers at Highland Elementary School with a $10,000 donation and 15 classroom supply kits during a back-to-school celebration for students and teachers. The donation was made as part of Subaru Loves Learning, a national Subaru of America, Inc. initiative that helps supply high-need classrooms across the country with needed school supplies and resources. Capitol Subaru of Salem’s donation will benefit more than 500 students by providing teachers with $500 each to purchase supplies for the school year, in addition to the Subaru school supply kits that include pens, pencils, markers, dry erase markers, earbuds, wipes and more. “At Capitol Subaru of Salem, we want to help our local teachers and students get excited for the back-to-school season—and make sure they have all of the supplies they need for the upcoming school year,” said Alex Casebeer, general manager at Capitol Subaru of Salem. “Giving back to our local community and living the Subaru Love Promise is an essential component of our operations, and we’re thrilled to provide this support.” More than 92% of classrooms have students whose families cannot afford to purchase school supplies for children, leading many teachers to spend their own money—up to $750 per year—to fill the gap for students and equip their classrooms. To top it off, 78% of educators report extra supply needs due to learning loss caused by COVID-19. “As our teachers welcome back students for the 2022-23 school year, we are so thankful for the support of our local Capitol Subaru partners to provide additional support for necessary items to help our students succeed this year,” said Sarah Theis, Highland Elementary principal. “It’s great to welcome our educators back with a little extra love from our community.” This is the first year Capitol Subaru of Salem has partnered with Highland Elementary and is part of a year-round commitment to the local community including partnerships with Willamette Humane Society, Marion Polk Food Share, United Way of Marion, Polk and Yamhill Counties and more.

Capitol Subaru Loves Learning

Capitol Subaru Celebrates World Wish Day - Fletcher J

Each year on April 29th, Make-A-Wish celebrates wish kids past, present, and future by remembering the wish that sparked our organization. World Wish Day is celebrated across the world and Capitol Subaru dedicated themselves to this cause, sponsoring the campaign to help grant wishes for local children. The entire Capitol Subaru staff made it a point to buy-in to this celebration and will fundraise with the purchase of each car during the month of May. Capitol once again illustrates their commitment to the community with tremendous support of wish kids and show they believe that hope and joy are essential for every child and especially wish kids dealing with unimaginable circumstances. The sponsorship of the campaign helped grant the wish of Judah, whose one true wish was to have a Vizsla puppy. It's a story that will melt your heart. Thank you again to Capitol Subaru for being a beacon of light in the community and dedicating themselves to helping local kids!

Make-A-Wish Foundation of Oregon

Capitol Subaru Helps Penny get a new home - Shelley W

Capitol Subaru is such a great partner of ours and early this year Willamette Valley Hospice using it's Pet Peace of Mind program was able to help “Penny” . Penny needed a lot of vet care (including a desperately needed dental procedure) and Willamette Valley Hospice worked with a local rescue group to find her a new home after her sweet mom passed away. With Capitol Subaru's support the WVH Hospice Care was able to find Penny a safe home and you can see her in the photo happy in the delighted and loving arms of her new family. Thanks, Capitol Subaru, for your generous support!

Willamette Valley Hospice
Capitol Subaru Helps Penny get a new home

Capitol Subaru and Employees raise $340,000 - Brian S

Capitol Subaru and it's Employee's raised $340,000 for the United Way of the Mid-Willamette Valley! Capitol Subaru celebrates 28 Days of love every February with a month long fundraising campaign. This year the theme was the “Year of the Tiger, Hear us Roar". Campaign Co-Chairs Carrie Casebeer and Brian Schindler create a month long calendar of events like a Eating Competition "the Tiger tummy buster" where 2 person teams had to eat a box of Frosted Flakes and 4 tiger tail donuts, Remote Control boat races around Lake Capitol, a Relay for Love which this year included an ice bath and human luge. We also have all employee lunches every Friday where the employees get together and share stories from the weeks’ activities. "The month is so much fun" says Schindler "all of our employees participate with payroll deduction pledges". Last year we raised $300,000 and thought that would be tough to beat but our employees really stepped up to the plate and made it happen. "The money our employees raise stays right here and helps our local community" says Casebeer" and our employees love to see the impact that their philanthropic efforts has right here at home. In just the last 5 years Capitol Subaru and its employees have raised over $1.3 million dollars for the United Way. Elizabeth Schrader Chief Development Officer from the Mid-Willamette United Way says “The United Way of the Mid-Willamette Valley is only as effective as the philanthropic efforts of those companies and individuals who support our work. As a consistent impact partner, Capitol Subaru has stood alongside their United Way with an annual workplace campaign that has not only exceeded fundraising goals each year, but also become an annual event that our staff look forward to every year. Over the last 25 years of partnership, their support has made it possible to help improve literacy rates, safeguard access to basic hygiene, advance the work to resolve the homeless crisis, provide food to medically fragile neighbors during a worldwide pandemic, and, most recently, provide assistance to survivors of a regional wildfire disaster. Specific examples include our Mobile Hygiene Unit – a 27-foot long shower trailer used to provide basic hygiene to people who are living on the street as well as SafeSleep United, our low-barrier women’s shelter and Taylor’s House, a shelter for homeless teens. Additionally, our Good360 Gifts in Kind Program, which is a no cost resource for nonprofits to access donated goods, is not only supported by Capitol Auto Group through their fundraising efforts, but regularly hosts Capitol employee volunteers to help organize and distribute items. The most commonly known avenue of support for nonprofit service providers is through grants. United Way grant funding allows programs and services to increase capacity, adapt and change to current best practices, and reliably and consistently deliver help to our families who are struggling. Having a partner like Capitol Auto Group, whose trust in our ability to assure those dollars are used well and, most importantly, used to address issues within our community is vital to not only United Way, but ultimately, our community at large. As our communities grow and change, so must those service providers who support those who are struggling to thrive. United Way is able to be nimble enough to meet the varied issues head on because of the investment and trust of Capitol Auto Group.”

United Way of Mid Willamette Valley
Capitol Subaru and Employees raise $340,000

Sharing the Love at the Food Share - Brian S

Capitol Subaru had 7 of its employees including Executive Team Member, Carrie Casebeer, volunteer at the Marion Polk Food Share. Capitol Subaru allows each employee 8 paid hours to volunteer at any of our local 503c companies annually. So 7 of us decided let's go help the local food bank in this time of need. The Capitol Subaru employees packaged over 2500 pounds of frozen vegetables that ended up going to 8 different smaller food banks and landed in over 500 homes. "We were so proud to help and it was really a lot of fun" said Brian Schindler a 23 year employee of Capitol Subaru, " knowing that our company cares so much about giving back makes you feel great!"

Marion Polk Food Share
Sharing the Love at the Food Share

Capitol Subaru Sharing the Love with Pets - Rebecca C

Capitol Subaru hosted a great Holiday pet event which included Professional Pet photos for the public and also for key members of the Willamette Humane Society and their Board. Rebecca Cozart owner of Noses Tails and Paws Pet Photography was in the Capitol Subaru showroom and the pets were very excited for their photo shoots. The Willamette Humane society was also here at Capitol Subaru with a pet trainer and a few adoptable pets. And Capitol Subaru's Happy Paws pet boutique had Holiday specials on all items and also free gift wrapping.. What an amazing Day!

Capitol Subaru Sharing the Love with Pets

Capitol Subaru and the County Alternative Program - Richard A

Capitol Subaru reached out to us when they were building their new dealership and asked about using our Juvenile Alternative Work Program to help in building some one of a kind wood projects. The Marion County Alternative Programs first started in 1979 when County Judge Albin Norblad wanted a sentencing option of work programs for juveniles under court supervision. The initial concept has continued to evolve and grow as has the work sites, gardens, structures, and focus. The Alternative Programs provides a comprehensive opportunity for youth to give back to the community through community service, participate in work to pay restitution to crime victims, develop work habits, and learn higher level technical work skills for future employability. The program has four components: Community Service (YCSP), Matrix, Focused Utilization of Employment and Labor IV (FUEL), and the Fresh Start Market and Coffee Shop. The pieces in the Capitol Subaru facility the program have made are the planter boxes, end table log rounds, fire place mantels, the pet and merchandise tables. The wood came from donated and reclaimed logs from the local area. We teach the youth the whole process and they get to experience the making and selling their products all while they are learning trades. Other skills we teach are carpentry, woodworking, welding, and metal cutting. Soon we’ll be teaching CAD (computer aided design) with our wood and metal CNC machines. We truly appreciate Capitol Subaru allowing our youth program members to be a part of their beautiful new dealership and being able to take pride in the work they did for Capitol Subaru.

Marion County Juvenile Department
Capitol Subaru and the County Alternative Program

Capitol supports the memory of our college friend - Tina J

We recently had our 9th annual Jebner's Wish Golf Tournament & Dinner and Capitol Subaru generously sponsored the event! Back in 2013, our college friend, Jeremy Ebner, passed away after a nearly 2 years long battle with leukemia. He had a goal of starting a fundraiser for local kids going through similar circumstances as he could not imagine them dealing with the pain and suffering he was experiencing. After his passing, four friends came together to create the non-profit and event in his honor, with all proceeds benefiting Make-A-Wish Oregon. To date, we have raised over $210,000 and granted the wishes of 35 local children! Capitol Auto Group and Capitol Subaru once again have shown how much their local community means to them through their sponsorship of this event. They easily could have passed us over in favor of many options, but chose to support our cause, going above and beyond just as they do with their customers. Thank you Capitol Auto Group for your support of volunteer-based non-profits!

Jebner's Wish
Capitol supports the memory of our college friend

Capitol Subaru helps blaze a trail for local kids - Fletcher J

Make-A-Wish Oregon was once again thrilled to have Capitol Subaru as our presenting sponsor of the Trailblaze Challenge, a 26.3 mile endurance hike through Silver Falls State Park this July! Carrie, Brian, and the Capitol Team were incredible in their support of the event, which raises funds for local wish kids. Before event day, Capitol held a volunteer and hiker appreciation event in which attendees had the opportunity to hear from a wish family directly impacted by the fundraising efforts of those who support Make-A-Wish Oregon, as well as check out the fabulous new Subaru retail space that Capitol has. On event weekend, Brian joined the Make-A-Wish Team in welcoming all the participants and their families to the event and then celebrated with the hikers as they crossed the finish line the next day! Having purchased a car from them and seeing first hand their involvement in the community, Capitol focuses and excels in providing amazing support and making sure your experience is above and beyond what you think the best could be. It is rare to find that kind of effort given both in their charitable giving and in their for-profit venture. If you have the opportunity to support this local, family-owned business, don't miss out on lifting up this business the way they life up the community around them!

Capitol Subaru helps blaze a trail for local kids

Subaru Shares the Love with WHS Pets - Sherri P

Buddy came to the Willamette Humane Society with a large abscess on his head and lumps and bumps common for an 11-year-old senior dog. The shelter medical team could see that he was in pain, and went right to work. He had surgery to remove the mass, as well as a dental cleaning. His former family noted he'd been having seizures, so Buddy settled into a foster home where he could heal, and where they could monitor his recovery. Thanks to the incredible funding from Subaru and the Share the Love program, dogs like Buddy can have a second chance at their happily ever after. Once Buddy recovered, adoption applications poured in, and Buddy is now living an adventuresome life as a canine co-captain. This young-at-heart labrador will spend part of the year aboard his family's sailboat. They will be forever grateful that Willamette Humane Society was able to provide such excellent medical care, thanks to the support from donors like Capitol Subaru. With Subaru's help, shelter pets not only survive, but thrive in their new forever homes.

Willamette Humane Society
 Subaru Shares the Love with WHS Pets