Capitol Subaru of Salem are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Capitol Subaru of Salem, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Capitol Subaru of Salem, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Capitol Subaru of Salem dedicated locally to the Love Promise?
At Capitol Subaru, our Love Promise to the Salem area can be in seen in various partnerships with local charities and nonprofits. We're grateful for the opportunity, not only to be a part of the Salem community, but to serve it as well.
Oregon Humane Society- Salem Campus
Eco-friendly technology, Straub Enviornmental Center
SMART, Salem-Keizer Education, Salem New Car Dealership Assoc, Soroptimists
United Way of Marion/Polk Co
American Heart Association, Marion/Polk Medical Society, Med Assist, Salem Health Organization, West Valley Hospital
Love Promise Stories from Capitol Subaru of Salem
Subaru and Capitol Subaru of Salem believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Making a Difference Together: Capitol Subaru and Doggie Dash Salem - Raeann G
Thank you, Capitol Subaru of Salem, for your generous sponsorship and support of Doggie Dash Salem. Your commitment to the Oregon Humane helps provide care, shelter, and second chances for animals in need throughout our community. Because of partners like Capitol Subaru, Doggie Dash Salem continues to bring together hundreds of people and their pets in support of a shared mission: creating a more humane world for animals. We are grateful for your dedication to giving back and for helping make a lasting impact on the lives of pets and the people who love them. Thank you for being a valued community partner and for driving positive change for animals in Oregon.
Oregon Humane Joins Capitol Subaru for a Day of Community & Compassion - Raeann G
Capitol Subaru of Salem's Bauman's Pop-Up Garden Event was a wonderful day filled with community, connection, and plenty of wagging tails! Oregon Humane Society was thrilled to join the event and spend time meeting attendees, sharing information about our mission, and introducing some adorable canine ambassadors, Dale and Wesley, who loved all of the attention (and hotdogs!). We are so grateful to Capitol Subaru of Salem for their continued partnership and commitment to supporting animals in our community through the Subaru Love Promise. Events like these help bring people together while making a positive impact for pets and the people who love them. Thank you to everyone who stopped by our booth, entered our giveaway baskets, and helped make the day so special. We're already looking forward to next year!
Capitol Subaru "Shares the Love" with Oregon Humane Salem Campus with $52,000 Donation - Raeann G
The donation is the result of Subaru's Share the Love event, which ran November 2025 to January 2026. Salem, Ore – Oregon Humane Salem Campus has received a $52,000 donation from Capitol Subaru as part of the annual Share the Love promotion. This is the 12th year that Capitol Subaru of Salem has chosen Oregon Humane as its Hometown Charity of Choice for their Share the Love promotion, which ran November 2025 through January 2026. During the Share the Love promotion, Subaru of America and Capitol Subaru donated $325 for every new Subaru sold. This year's $52,000 gift brings the total Share the Love donations from Capitol Subaru to $600,000 over the 12-year partnership. Additionally, Capitol Subaru supports Oregon Humane Salem Campus through event sponsorship, volunteering, and other onsite activities, and has been a supporter of mid-Valley animal welfare organizations since 1999. "Like Oregon Humane, Capitol Subaru has been serving our community for decades," said Carrie Casebeer, Marketing Director, Capitol Auto Group. "And while our team is committed to supporting many local organizations, Oregon Humane is special to us. We see the impactful work they do for pets and people each day and are proud to support this life-changing work. Also, in case anyone doesn't know, we love dogs here at Subaru! And even cats too!" Funding from Capitol Subaru is critical to helping dogs like Nattie, a 4-year-old husky who was transferred to Oregon Humane Salem Campus from Marion County Dog Services and needed extensive medical care. She is now healthy, happy, and ready for adventure! In 2025, Oregon Humane Salem Campus found homes for 3,430 pets and provided spay/neuter services for 5,660 animals including shelter pets, owned, and community cats. Additionally, 32 percent of Oregon Humane's Law Enforcement work is done in Marion County. "Capitol Subaru is the perfect example of a local business putting their compassion into action," says Jessica Carl, Oregon Humane Chief People Officer & co-Interim CEO. "We are so grateful for their support and ongoing commitment to the pets and people of the mid-Valley."
Capitol Subaru Shares the Love with Oregon Humane! - Raeann G
the Oregon Humane Salem Campus would like to thank Capitol Subaru of Salem for their generous donation of $52,000 as part of their annual Share the Love campaign. The work that we do to support animal welfare in our community wouldn't be possible without you.
Capitol Subaru Employees raise $350,000 for the United Way of the Mid-Willamette Valley - Brian S
Salem's Capitol Subaru employee campaign raised an astounding $350,000 for the United Way of the Mid-Willamette Valley (UWMWV). On April 2nd, Capitol Subaru welcomed Rhonda Wolf, CEO of United Way of the Mid-Willamette Valley and staff, to celebrate this fundraising achievement. The company has raised over $3.1 million for the United Way in the last ten years. This includes $1.3 million in just the last three years alone. "We set a goal to raise $350,000, and we hit it," said Capitol's Marketing Director Carrie Casebeer. "Out of our 448 employees, an impressive 85% participated, with 92 contributing over $1800. At Capitol, we don't just grow a team of exceptional professionals; we foster a culture of giving. When our team gives back, we strengthen our community and shape a more compassionate future for everyone." Alex Casebeer, Dealer Principal of Capitol Subaru, added: "This campaign reflects who we are as a company. Our team doesn't just clock in and out; they show up with heart. I'm inspired daily by the generosity and unity our employees demonstrate. Giving back isn't just a campaign for us. It's part of our DNA." Rhonda Wolf, CEO of the local United Way, added, "This is the largest fundraising campaign conducted by a private company for United Way in Polk, Marion, and Yamhill Counties. Without amazing partners like Capitol, we simply couldn't do the work we do in the community." The 2026 campaign, "28 Days of Love," encouraged employees with the Year of the Horse theme: "Giddy up for Good." Fundraising activities included a obstacle course relay for Love featuring, lassoing a metal bull, cowboy bean eating, horse shoe throwing and Hobby Horse riding all designed to raise campaign dollars in fun and engaging ways
THANK YOU CAPITOL SUBARU - Brian S
Thank you to Capitol Subaru for their donation of shoes, socks, and coats to Family Building Blocks! A Special thanks to the Capitol Subaru team onsite this January delivering the items to our Helen's Place location as well to the Subaru team volunteering to distribute the socks, shoes, and coats directly to the children and families we support at our upcoming Winter Family Night! Family Building Blocks is proud to partner with Capitol Subaru - 23 years and counting! This particular initiative is part of the Subaru Loves to Help program, providing children and families with brand-new necessities like coats, shoes, and socks directly to the communities where Capitol Subaru employees live and work.
Lucy's Story - Brian S
2025 was a really hard year for Lucy. First her human dad died, and then her human mom got sick and began receiving hospice care at home. Her mom asked the Pet Peace of Mind® program at Willamette Vital Health to help find a loving new home for Lucy. She had 'interviews' with potential adopters, and asked her granddaughter to carry on after she passed. The online post about Lucy caught Debbie's attention, because it mentioned how much she looked like the movie dog, Benji, when her fur grows out, and Debbie had been looking for a companion for her dog, named – you guessed it – Benji! We arranged a meet-up with Debbie and her dog at the dog park on the property of our long-time supporter, Capitol Subaru. Debbie took her home for a trial weekend and they got along great! Two month's later, Debbie wrote: "Lucy is settling in, she loves doggy daycare!...She loves to play with Benji now, but when she is done, she is done!…Lucy has been a great addition to my 'pack' and I look forward to more adventures with her! Thank you for letting me adopt her!" We know that Lucy's future is bright, with just the kind of family that her original owners were hoping for. Thank you Capitol Subaru for being our Title Sponsor for the Pet Peace of Mind program so dogs like Lucy can live long and happy lives and also allow us humans to live better lives!!!
Capitol Subaru and the Road to Recovery - Brian S
Capitol Subaru has partnered with the American Cancer Society for the last 10 years as the Road to Recovery Sponsor. This program provides rides to and from life saving cancer treatments for patients that are in need and allows volunteers to become heroes! Whitney Eikmeier the Senior Corporate Relations Manager for the ACS says "without Capitol Subaru and their dedication to the Road to Recovery, hundreds of patients would not be able to get the rides they need to their treatments"- "they are an Amazing partner and we truly value and appreciate their dedication"! Alex Casebeer, Capitol Subarus Dealer Principal states " we do this because it is the right thing to do, we are committed to being a Subaru retailer not just another car dealer". "We believe in the Love Promise and in supporting our community".
Bowsers Boo Bash, Presented by Capitol Subaru - Vincent P
On Saturday, October 25th, 2025 Oregon Humane Society hosted its annual Bowsers Boo Bash event, which was sponsored by our friends at Capitol Subaru! This dog-friendly, costumed gathering helped to raise funds to support the shelter animals that we serve. The event featured live and silent auctions, a photo booth, dog (and human!) costume contests, a pet communicator and more! With the help of Capitol Subaru, we were able raise $140,000 to support the life changing work of Oregon Humane Society. Thank you!
Capitol Subaru Loves Pets! - Vincent P
Oregon Humane Society visited Capitol Subaru to celebrate National Make a Dogs Day on October 22nd, 2025, by bringing a litter of puppies for an adoption awareness event. During the event, Capitol Subaru gave out promotional items such as “Chewbaru’s” and other pet-friendly goodies to visitors and their pets. Oregon Humane Society is sincerely grateful for our partnership with Capitol Subaru and their support of our mission to create a more Humane Society.
